Courses/Communication & Influence/Persuasion Science for Leaders
Advanced5 lessons • 4h 40m

Persuasion Science for Leaders

Apply Cialdini's principles, behavioral economics, and narrative psychology to influence at scale.

Why do some change initiatives succeed while others die? Often, it's not the quality of the idea but the quality of the persuasion. This course teaches the science of influence: Cialdini's 7 principles, Kahneman's dual-process theory, and the neuroscience of storytelling. You'll design influence campaigns and measure their effectiveness.
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Skills you'll master:
Influence PrinciplesNudge DesignNarrative Construction
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⚠️ Prerequisites
  • Basic Psychology

Syllabus

0 of 5 lessons complete
1
Cialdini's Principles of Influence
📖Reading•40m
2
Behavioral Economics for Change
📊Case Study•60m
3
The Neuroscience of Stories
📖Reading•45m
4
Designing Influence Campaigns
💻Interactive Lab•60m
5
Your Influence Strategy
👥Peer Review•75m