Courses/Commercial Acumen/Pricing Strategy and Revenue Optimization
Advanced5 lessons • 5h 20m

Pricing Strategy and Revenue Optimization

Set prices that capture value. Willingness-to-pay research, segmentation, and dynamic pricing in competitive markets.

Pricing is the most powerful lever for profitability—and the most poorly understood. A 1% price increase typically flows straight to the bottom line. This course teaches the science of pricing: willingness-to-pay research methods, van Westendorp and Gabor-Granger techniques, value-based pricing, and dynamic pricing algorithms. You'll analyze real pricing data and develop pricing strategies.
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Skills you'll master:
WTP ResearchPrice SegmentationRevenue Management
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⚠️ Prerequisites
  • Marketing Basics
  • Statistics

Syllabus

0 of 5 lessons complete
1
The Economics of Pricing
📖Reading•40m
2
Willingness-to-Pay Research
💻Interactive Lab•75m
3
Value-Based Pricing
📊Case Study•60m
4
Dynamic Pricing Algorithms
💻Interactive Lab•60m
5
Your Pricing Strategy
👥Peer Review•90m