Courses/Commercial Acumen/Unit Economics and Business Model Design
Advanced5 lessons • 5h 0m

Unit Economics and Business Model Design

Build businesses that scale. LTV/CAC analysis, contribution margins, and the path to profitability for different business models.

A beautiful product with broken unit economics is a beautiful way to lose money. This course teaches the quantitative foundations of business model viability. You'll master LTV/CAC analysis, contribution margin optimization, and the specific economics of SaaS, marketplace, and consumer subscription models. Case studies include both successes and the cautionary tales of companies that scaled losses.
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Skills you'll master:
LTV/CAC AnalysisContribution MarginsBusiness Model Patterns
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⚠️ Prerequisites
  • Basic Accounting
  • Marketing Basics

Syllabus

0 of 5 lessons complete
1
Unit Economics Fundamentals
📖Reading•40m
2
LTV/CAC Deep Dive
💻Interactive Lab•60m
3
SaaS Economics
📊Case Study•60m
4
Marketplace Economics
📊Case Study•60m
5
Your Business Model Analysis
👥Peer Review•75m